You know your work creates transformation. You know you're solving real problems for real people. But when it comes to visibility - getting the right people to see what you do - something's not connecting.
You might be:
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The gap between your impact and your recognition isn't about the quality of your work. It's about how you tell the story.
Increase Your WATTAGE is a 2-hour hands-on workshop where you'll learn to clarify your impact story and position your expertise so the right people see your work.
No theory. No fluff. Just practical frameworks, documentary storytelling techniques, and a concrete plan you can implement immediately.
Presented by Amy Garelick of POWER UP Productions in partnership with Women in Business RVA
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WHEN: Monday, February 23
TIME: 1:30 PM – 3:30 PM
WHERE: Room 3C
8101 Staples Mill Road
Richmond, 23228
COST: $10.00
ALL MATERIALS PROVIDED. Just bring yourself and an open mind.
This interactive workshop will be led by Amy Garelick, owner of Power Up Productions.
She’s launching WATTAGE RVA to spotlight Richmond women whose strategic work drives real outcomes but doesn’t always get the recognition it deserves.
★ The 3 Visibility Traps (And How to Avoid Them) — Why scattered presence, permission-seeking, and feature-focused storytelling keep your work invisible – and what to do instead.
★ The Visibility Leadership Model — A strategic framework based on 5 pillars: Presence, Transparency, Consistency, Contribution, and Embodiment.
★ Story Excavation Techniques — Documentary-style interview questions that uncover the transformation you create (not just what you do).
★ Live Story Shaping — Watch as real participants get real-time feedback on their narrative positioning. See what’s possible when clarity meets strategy.
★ 30-Day Visibility Action Planning — No more “I’ll think about this later.” You’ll create your plan in the room and leave with an accountability partner.
✓ Clarity on your core impact story – the narrative that positions you strategically
✓ A Story Excavation Interview Guide – professional tool you can use with clients, partners, or for self-reflection
✓ 30-Day Visibility Action Plan – one strategic action you’ll implement immediately
✓ An accountability partner – someone to check in with on Day 30
✓ Professional templates + resources – yours to keep and use
✓ Introduction to POWER UP’s 2026 newest campaign “WATTAGE RVA” – learn about a recognition project launching in the first quarter of this year.
Secure your spot today!
Part 1: The Visibility Gap You'll learn why great work stays invisible and discover the strategic framework successful leaders use to close that gap.
Part 2: Story Excavation Exercise You'll pair up with another participant and interview each other using documentary-style questions designed to uncover your real impact story, the one you're probably not telling yet.
Part 3: Live Story Shaping Volunteer participants will share their stories and get real-time feedback and positioning guidance. You'll see how small narrative shifts create massive clarity.
Part 4: Your 30-Day Visibility Plan You'll create your personalized action plan in the room—one strategic visibility move you'll make in the next 30 days. Then you'll exchange contact info with your partner for accountability.
Part 5: WATTAGE RVA Introduction You'll learn about WATTAGE RVA, a recognition project launching this March that celebrates Richmond women operating at full power. Applications open February 1 for those interested.
This workshop is designed for women in business who:
★ Have been in business for 2+ years (you know your work, you need visibility strategy)
Amy Garelick is a producer, showrunner, and strategist who specializes in turning story and strategy into systems that scale visibility.
With more than 25 years of experience - including 15+ years with Disney's Radio Disney - Amy brings deep expertise in audience development, content programming, and creative leadership.
Amy's approach blends strategic clarity, human-centered storytelling, repeatable content systems, cinematic production, and a deep belief in visibility as leadership. Her work spans performing arts, tourism, culinary brands, community organizations, and nonprofits across Virginia and beyond.
She specializes in what she calls "visibility architecture"—designing strategic presence through story. She believes the gap between impact and recognition is almost never about the quality of your work. It's about clarity, positioning, and intentional narrative.
Her guiding philosophy:
★ Not everyone is the face of their brand - but every brand deserves to be seen
★ Content should work harder than you do
★You don't need more content; you need the right content
★Story is a legacy, not a throwaway post
★Visibility is an act of leadership